Welcome back to Found, where we dive into the stories behind the startups that shape our world. This week, we’re thrilled to bring you a deep-dive conversation with Mandy Price, co-founder and CEO of Kanarys—a SaaS startup transforming how companies tackle diversity, equity, and inclusion through data.
The Intersection of Data and DEI: A Startup’s Perspective
Who Is Mandy Price?
Mandy Price is more than just the face of Kanarys; she’s a visionary and a trailblazer. After spending over a decade as a lawyer, Mandy saw firsthand the challenges companies face in fostering inclusive environments. What led her to create Kanarys? "I wanted to disrupt the way companies think about diversity and inclusion," Mandy explained. "Too many startups and brands are focusing solely on hiring metrics, which is just one piece of the puzzle." Her journey into startups wasn’t always smooth—she faced rejections and naysayers—but it’s this persistence that fuels her mission to change the game for DEI.
Why Kanarys Focuses on Data, Not Just Numbers
At first glance, Kanarys seems like any other DEI platform. But Mandy’s approach is anything but cookie-cutter. "We don’t want to reduce DEI to just HR metrics," she said with conviction. "Diversity and inclusion are so much more than numbers—they’re about culture, experiences, and outcomes." Mandy emphasized the importance of data as a tool for real change: "Our platform uses AI-powered insights to uncover systemic biases within companies. When you dig deeper into the data, things become clear."
Building Kanarys: A Journey from Legal to Startup
Mandy’s transition from law to startup isn’t just a career pivot—it’s a testament to her belief in the power of innovation. "I realized that traditional approaches to DEI weren’t enough," she said. "I needed to create something that truly empowered companies." Kanarys’ success story is one of relentless iteration: after years of inbound interest, the company finally decided to build out its sales team—a decision that came after countless meetings and rejections.
The Future of DEI: A Call to Action
As Mandy looks ahead, her focus remains on scaling Kanarys and making a real impact. "We’re not here to tell companies what to do," she said. "We’re here to provide the tools they need to make informed decisions." Her vision is clear: "DEI isn’t just for tech companies; it’s for every organization that values progress."
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