For years, the idea of putting iPhone apps on the Apple TV has been a topic of interest among tech enthusiasts. With the unveiling of Google TV last week, it’s clear that this will be a major battle in the living room – and Apple needs to take it seriously.
A Small but Mighty Box
According to Engadget’s sources, Apple has been working on the next version of the Apple TV, which is expected to be smaller than the current one. The new device will run on Apple’s A4 chip, the same processor used in the iPad and iPod touch. This suggests that the new Apple TV will be a more powerful and efficient device than its predecessor.
A Price Point to Watch
The $99 price point for the new Apple TV is interesting, especially considering the competition from Google TV. It’s not clear if this price is just wrong or if Apple is trying to undercut Google in an attempt to own the space. With no glass touch screen needed, it’s possible that Apple could produce these devices cheaply.
Controlling the Apps
One of the biggest challenges facing the new Apple TV is how users will control the apps on the device. Since most people won’t be walking up to their giant screen TVs anytime soon, a solution needs to be found. One possibility is using iPhone, iPod touches, or iPads as controllers for the apps on the TV.
The Battle for the Living Room
The new Apple TV and Google TV will have their own strengths and weaknesses. Apple’s device will have access to all of your existing iTunes content (and possibly over the cloud), while Google TV will work with your existing cable television and overlay the Android OS on top of it.
This battle should be a good one, with both sides having their own unique advantages. It’s also worth noting that this competition could lead to a transformation of the existing cable television ecosystem in the U.S., which has long been criticized for being outdated and inflexible.
A Transformation of Cable TV
The new Apple TV and Google TV could bring about a significant change in the way people consume television. With the ability to access content from various sources, including streaming services and over-the-cloud options, users may no longer be tied to traditional cable providers.
This transformation could also lead to a decrease in the number of devices needed to watch TV. For example, with Apple’s Remote app on your iPhone or iPad, you’ll be able to control the new Apple TV without needing an additional device.
The Future of Entertainment
The future of entertainment is looking bright, and the new Apple TV and Google TV are just the beginning. As more devices become connected and integrated, we can expect to see even more innovative features and applications emerge.
Whether you’re a fan of Apple or Android, one thing is certain:
